Mask on- Mask off, lipsticks shouldn’t be canceled. Though most people would think that applying lipsticks while wearing a mask is not practical, however, with the correct formulation and pigmentation of a long-lasting lipstick, everything is possible. Haaa….. Then you would think that all the more we should emphasize our eye makeup since now it has become the center of attention rather than our lips. Therefore, rather than wasting your lippies in your bag, we might as well used it thoroughly for your lips and eyes as an eyeshadow. While being responsible citizens, we should never abandon our beauty.

 As mentioned, lipsticks stay on the lips if you choose the right products. We have analyzed several lipsticks that are mask-friendly so hurry, and get yours now!

• Glossier Generation G

Glossier Generation G is a new generation sheer matte lipstick. What is so unique about it is that it delivers a wash of color that has the natural lip-bitten effect. This lip color gives the look and finish of just-blotted lipstick, without the blot. Its diffused, matte texture will not stain the facemask, and it is easy to glide onto your lips.  With 6 essential shades to choose from, everyone with a different skin tone can find its perfect color.

• Orkid Matte Suede Liquid Lipsticks

Orkid Cosmetics is a proud local Malaysian beauty brand that advertises halal, vegan and cruelty free makeup products. Its Matte Suede Liquid Lipstick gives off a matte finish, with a non-transferable intense colour payoff without staining the mask. With 4 of its bestsellers- dime, vibes, blush and slay, every color is suitable to apply for different occasions.

• Innisfree Vivid Cotton Stick

Innisfree’s Vivid Cotton Stick already radiates a vibrant color and cotton-like imagination when we heard of its name. True to it, it is light as a feather, moist in the inside and matte on the outside when you apply lipstick. Spice things up even if your beauty is covered up by a mask as it comes in 10 different trendy yet everyday wearable colors with a long lasting pigmentation.

• Stunna Lip Paint by Fenty Beauty

Fenty Beauty has assured that their Stunna Lip Paint Longwear Fluid delivers a high impact color saturation and long lasting on the lips. Worry not of smudging your face mask with lipstick all over it as it is non-transferable and it looks incredible on all skin tones.

• KVD Vegan Beauty’s Everlasting Liquid Lipstick

The name itself defines its meaning and when Kat Von D says ‘everlasting’, it surely does the job by staying put for hours of wear and the pigment pay off is unparalleled. Out of 22 color to choose from, MUA Jessica deBen’s favourite shades in this collection include Lovecraft, Lolita, and Outlaw. Packed with lovely formula including Vitamin E and sunflower seed wax ensures a  smooth application and comfortable wear for users.

• Yves Saintd Laurent’s Water Stain Glow Lip Stain

If you’re feeling a little boujee, then Yes, this lipstick might be the ONE for you. Yves Saintd Laurent doesn’t disappoint when it comes to creating a long-wearing look without being matte or drying your lips out. Out of the three YSL lip stains, this line of lips products is by far the sheerest and will give the lips a pretty, glossy hue that lasts.

Attention to all beauty junkies!

Halal beauty is the new buzz in the beauty industry. What’s great about these homegrown brands is that they are often halal-certified, wudhu-friendly, vegan, and/or cruelty-free, created by girl bosses! So, do check out all the deets on the five Halal makeup brands that compromise on the whole ‘look pretty, feel-good factor that makeup is all about.

• Orkid Cosmetics

This 100% made-in-Malaysia brand has held its prominent stand among a multicultural set of beauty junkies in the Malaysian beauty industry. Their line of matte suede collection consists of light and smooth liquid lipstick but with its high-quality formulation,  customers are ensured with a non-transfer, non-sticky, and completely comfortable finish. Orkid Cosmetics award winning lipstick has also been recognised by Forbes, Vouge, ELLE, Marie Claire, Harper’s Bazaar, etc. Their best sellers in 4 different color shades: Dime, Blush, Vibes, and Slay will add a pop of color that will perfect your everyday makeup look.

• Wardah

Wardah Beauty is an Indonesian brand that focuses on empowering women, with stories behind every inspired woman. Customers can ensure that among the broad range of skincare and cosmetic products, there will be a product that suits your skin type because an online skin analyzer is there to help determine the type of products suitable for your skin type. Furthermore, it is a cosmetic brand that supports its local design community and providing makeup for Indonesian fashion designers during the Jakarta Fashion Week. 

• Raww

Rawlings, customers of Raww, an Australian-made and owned cosmetics and skincare brand, ensures that products they receive are all-natural and certified cruelty-free. All products are infused with superfoods such as natural coconut water and antioxidants from a collection of powerful local berries, assuring that all their beauty junkies should have flawless, healthy, and glowing skin with/ without makeup.

• Claudianour

Glow by Claudia Nour, is a Latina Muslim covert entrepreneur that delivers all products in her makeup line is wudhu-friendly, free of alcohol, pig and all pig-derived ingredients, gelatin, and carmine. Her product line has introduced to many items varies from makeup, skincare, and body care.

• Inika

Pure. Natural. Flawless., is what Inika Organic stands by. Their goal is to want customers to enhance their natural radiance through organic, non-toxic ingredients. It is not only halal but also cruelty-free, vegan and certified organic. Every product you will find from this brand has taken a modern and natural approach that replaces standard beauty products with something extraordinary.

Each year, more than 100 million animals—including rabbits, mice, rats, cats, dogs, and also guinea pigs- are killed in laboratories for biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing.

Animals are treated as disposable laboratory/ experiment tools, suffering all those unethical procedures done by humans. Before their death, some are forced to inhale toxic chemicals, some are immobilized in restraint devices for hours, some have holes drilled into their skulls, and others have their skin burned off or their spinal cords crushed. In addition to the torment of the actual experiments, animals in laboratories are deprived of everything natural and important to them—they are confined to barren cages, socially isolated, and psychologically traumatized.

More than ever, compassionate companies are starting to make the change by choosing to produce their products without testing on animals. And we love them for it! As the new era approaches, veganism is more than just a trend. It has emerged as a new form of lifestyle that advocates the associated philosophy that rejects the commodity status of animals.

Many brands including local Malaysian beauty brands are bringing the vegan and cruelty-free identity into the market, in hopes of reducing and avoiding the exploitation of harming animals in the name of beauty. Therefore, the media plays a crucial role in delivering nothing but the truth and transparency of each industry.

That being said, here are five Malaysian beauty brands that you should take a look out for to support your vegan journey.

• Orkid Cosmetics

Orkid Cosmetics is a Malaysian cosmetic company that solely produces halal, vegan, and cruelty-free beauty products, avoiding the harmful effects made on the environment and animals. Their Research & Development was done in Malaysia, tested on Orkid’s team itself, including its founder, Raeesa Sya, allowing their customers to feel beautiful both inside and out. Orkid Cosmetics has been featured by ELLE, CLEO, Marie Claire, Harper’s Bazaar, etc. As of now, they are restocking their best sellers matte suede liquid lipsticks in 4 color shades which are Dime, Blush, Vibes, and Slay.

• Breena Beauty

Credit: Breena Beauty

Beauty blogger Sabrina Tajudin, joined by her husband Tawfiq, who founded Breena Beauty in 2015, is all about celebrating self-love through her love for cosmetics. Their beauty line offers high-quality makeup products and tools just for their customers. Sabrina’s love for art shines through her makeup brand. That being said, products ranging from their non-drying budge-proof liquid lipstick to her makeup tools have been recognized as the best in Malaysia by Marie Claire, with the results of constant re-stocking.

• Velvet Vanity

Credit: Velvet Vanity

Branded for the young (and the young at heart), Velvet Vanity is a fun and ultra-modern makeup brand. Founder, Adlina Nadhirah, made sure that no harmful chemicals and animals were being patronized in the making of her beauty products. Thus, it is safe to say that Velvet Vanity is guaranteed to be 100% vegan and cruelty-free. Lastly, how cool is that to have their liquid lipstick being Tati-approved?

• Beautyra

Credit: BeauTyra

Beautyra is a local Malaysian beauty brand that does not discriminate against anyone based on their shape, size or skin. The brand strongly holds on to ensuring quality and affordability should be equal, wanting every customer to feel their best all day every day with their makeup essentials that come in all different shades and tones, enhancing the idea #youcanwakeupliddis. Beautyra products are also animal cruelty-free and are currently working to be leaping bunny approved.

• Kamelia Cosmetics

Credit: Kamelia Cosmetics

Attention to all mermaid fans, do check out Kamelia Cosmetics! Founded in 2017, Kamelia has brought her love for make-up ever since she was a little girl to life. Combining two of her loves towards beauty and mermaids, Kamelia Cosmetics strives to deliver the highest quality at an affordable price point that is also vegan, paraben-free, and never tested on animals. Lastly, no mermaids were harmed during the manufacturing process 😉